Do Rich Snippets Help SEO? How to Optimize for it
Today’s search results usually show more than just a title and a description. Some results even contain additional information like user reviews, prices, or questions that can be expanded. These improved results are called rich snippets, and they are shown when Google is able to determine certain information on the website by using structured data. Rich snippets do not give any direct benefit in terms of ranking, but they might play a role in user selection of the link to click. This results in an easy question: what are rich snippets, what makes them different from other SERP features, and how can you get them on your website? How Rich Snippets, Rich Results, and SERP Features Differ These words are sometimes confused, but in fact, they illustrate different segments of Google’s search results. Rich snippets are improved organic pages that reveal additional information such as ratings, prices, or questions and answers. Rich results is Google’s broader term for search listings that include visual or interactive elements. Rich snippets….