What Are Website Footer Links and Are They Good for SEO?
Website navigation greatly influences the user’s perception of a website. When users are unable to spot page links that are vital to them in the primary navigation menu, they usually go down to the end of the page. This habit makes the footer an area of significant but frequently overlooked website navigation. Links in the footer are internal connections that are strategically placed in this location to lead users and additionally assist the search engines in comprehending the site structure. The quality of these links becomes very important as they are visible on several pages. This tutorial elaborates on the impact of footer links on SEO and the appropriate use of them. What Are Footer Links? Footer links are those links that are situated in the footer section of a webpage. This section generally appears on every single page of the website. These links, however, are not like content links since they are not placed within the articles or main content areas. Search engines consider footer links as double links. This implies that they are not treated as editorial recommendations but are acknowledged as part of the website layout. This is the reason why these links do not pass on much ranking value as links found inside content. However, they still assist in pages’ discovery by the search engines and in understanding the site’s structure. Types of Footer Links and Their SEO Purpose Navigational Footer Links Links in the navigational footer typically refer to pages like About, Contact, Privacy Policy, and Terms. Their primary function is to improve the user experience rather than to gain higher positions in the SERPs. These links are of help by leading the users to the pages of trust and support when they come to the bottom of a website. Internal SEO Footer Links Internal links in the footer usually direct to the key pages such as services, product categories, or content hubs. Their function is to ensure that critical pages are easily accessible and are not buried too deeply in the site structure. Footer Links on Large Websites….