How to Fix a High Bounce Rate and Improve Website Engagement
One of the web metrics that can’t be ignored is the bounce rate. When the website receives traffic but no good results, no metric is more prevalent than that of the bounce rate. If website visitors access a particular page and leave it without scrolling, clicking, or interacting in any way, their action indicates a mismatch between the user’s perception of the page and what it really is. The good news? A high bounce rate isn’t a dead end—it’s feedback. And when interpreted correctly, it gives you clear direction on how to improve your website experience, content….