By oficly 
Content curation is a potential low hanging fruit in the world of online marketing. As an amalgamation of third-party and personal content, it’s another way to attract numerous audiences. XML feeds, for example, allow automated exportation to the sites of popular RSS readers. RSS feeds frequently render content from dynamic RSS sources available to the audience. For curation, one can try extracted links showing the edited version of third party content.
In this article we are going to explore how you can use content curation to attract quality backlinks for your website.
What is Content Curation?
Content curation involves the collection of high quality content from top websites and offering added value, be it insight or perspective, to the material. Strategic curation turns something that may have been overlooked into a link worthy asset. Link building values of content curation include:
- Association with authority : Connecting to top-quality sources suggests credibility.
- Resource value : Comprehensive content curation becomes a reference to which other websites would want to link to.
- Timeliness and relevance : Pulling together current trends or statistics will position your content as a one-stop resource.
Curated content is especially useful for link building because it offers external value without requiring you to do all the research on your own or write original articles.
Finding Linking Opportunities for Curated Content
The creation of curating resources, which naturally pull backlinks, should be directed toward objectives for enhancing the standing of your site. Do your utmost to use content that is felt valuable and trustworthy to that coveted audience. Right content should equal right page being the first stop for all essential know-how one seeks in the niche.
1. Relevance
The content should be directly beneficial to your target market and the niche you are serving. It should focus on providing real answers to problems and questions, insights that interest your audience. The curation should then further enhance your own material on the site turning it into an authority in the space.
2. Authority
It is helpful to have content from reputable sources on your curated page. You can begin by giving priority to content from industry gurus, case studies, or reputable publications. By sourcing information solely from trustworthy sources, you will establish more chances of backlink creation and build site trustworthiness.
3. Timeliness
New content is favored when it comes to attracting links. It could be timely research, amazing trends or a newly updated guide that’s still on-topic. Frequent updates throughout the curated pages make them stay authoritative and link-worthy with time.
4. Value
The best and most linked-to content is that which gives practical tips or unique information or tools that the readers can take in and put to use immediately. The content should focus on resources that provide factual steps, data, templates, or analysis. The information should in return save time for the user and really compel linking.
Types of Curated Content That Earn Backlinks
Resource Hubs
Creating a one-stop-shop page which aggregates highly authoritative articles, tools or guides prompts others to link to it. For instance, a “Complete SEO Toolkit” page, listing free tools, good practices, and tutorials would naturally attract backlinks from bloggers and marketers.
Industry Roundups
Weekly or monthly aggregated lists of news, insights, or developments provide ongoing value. These roundups are also linkable, as they save others time by putting together all in their articles.
Statistical aggregation
By aggregating facts, research studies, or case studies, you contribute a valuable added perspective. Typically they are linked to as a reference within the body of an individual article or report.
Expert Quotes and Insights
By featuring more than one industry expert in a comprehensive way to provide more spans and insights in one place, securing reference will be natural.
Tools, Templates, and Checklists
curating material-heterogeneous, such as templates, calculators, or checklists-shared, in any form, through an aggregated resource, can attract backlinks from purview-related pages or organizations
Strategies for Effective Content Curation to Attract Links
Link generating content curation is not about collecting links, but rather a means to generate reference appeasement from the already existing content. This would entail crafting an article or post loaded with information worth linking to and citing by other sites. Here are four strategies to ensure that you procure high quality backlinks to your curated contents:
1. Value Addition
Simply putting links together or making summaries is not going to make your content link-worthy. You need to give it a context that tells readers why each of finding could be interesting to them. This context can exist in a number of ways:
Contextual excerpts: Rather than just a link only approach, briefly summarize why each source is so important and what the reader can gain. For a research study, what were the key findings? What about a tip from a blog post?
Comparisons and analysis: Contrast one source with another, or show similarities and establish relationships among all the resources. Context and relationships go a long way to reinforce the confidence of a page.
Practical takeaways: Summarize information and tell the reader what to do with it right away. When you go to this extent you would no longer be seen as a landing page, but as an asset page that countless others will come forth to reference.
2. Provide Original Insights
Curated content that offers a new perspective is even richer. Proof of combining several sources to support fresh perspectives sets you apart. For instance:
Synthesize several sources: Combining the data, the quotes, or the numbers from different studies to have something to say about them in the twist new. For, let’s say, if one contrasted two different reports on SEO extraction, the comparison would bring to light certain elusive trends.
Spot emerging trends: By using curated content to detect certain trending issues or opportunities not easily detected in a single source.
Insert expert commentary: add a tad of your visual observations or even some forecast to lend life to the quintessential story which you possess. New perspectives make the curated page more linkable.
3. Attribute Properly
Creditworthy references should be assured for building credibility and generate reciprocal links. Here are some things that need to be done:
Directly link: Keep linking back to certain creators or sources, as well as their resources or sites, to fly on the wings of credibility and transparency.
Author mentions: Collect author names or contributor details where applicable. This does two things: It shows respect, and it oftentimes helps lead to a reciprocal link.
Cite selectively: Avoid giving your page too many superfluous links; the sources that are linked to must reflect legitimate value in one way or another. Properly crediting will instill confidence and will also help in attracting reciprocal backlinks.
4. Visual Presentation
There are visualizations that will greatly heighten the networking apparatus of a curated page. There are as follows:
- Infographics portraying the key data.
- Tables or comparison charts to consolidate an array of sources.
- Charts, images, or diagrams are embedded in text to make complex stuff digestible.
Interactive content is the most commonly downloaded, linked to, or embedded by others, thereby multiplying referral and backlink opportunities.
5. Regular Updates
Greatly decayed data aggravates everything curated. When you are extremely out of date, even age-old issues also suffer twice that much in search-engine rankings. To further maintain a strong linkability;
Update aged content: This is advisable. Old statistics or outdated references can be made current to maintain credibility.
Integration of new resources: More Curation List, more Web resources.
Improving page visibility: Further refinement would include more ease of access for the content with some enlightenment; updating formats; Headings; Visuals-Greatly maintained pages may likely gain a number of lifelong backlinks.
Outreach and Promotion of Curated Content
Curating high value content just accounts for one half of the endeavor. Promotion guarantees the content is seen by the right audience who will then backlink and refer to it. Outreach has your curated resources act as worthy sources in the eyes of the viewers.
1. Notify Contributors and Original Content Creators
When someone’s work is featured in your curated content, contacting the person directly will motivate the person to provide backlinks. Contributors will appreciate your recognition of their work and will amplify your reach by linking or sharing the curated content online.
Identify contributions: Make a list of the authors, experts or brands whose contributions were brought in your content.
Personalized Notifications: Saying a brief, friendly message highlighting the showcasing of the work on their page and providing a link to it may address the creator of this added value on the curated page.
Encourage Sharing and Linking: It is pretty obvious that contributors would be extremely happy to reference the resource in exchange for featuring their expertise, given the resource offers a presentable look.
2. Share through Newsletters and Social Media
Promoting through email and social platforms helps get your content spread to communities that would most likely be interested to link back to it. Working with the right networks promotes both traffic and backlink potential.
Niche newsletters: Each week, month, or quarter, send out your curated content to a list of partners or potential subscribers, along with a brief message explaining why the content will be of value to them.
Social media posts should be created while tagging contributors, using appropriate hashtags, and shared in such places that can result in better coverage.
Interact within niche communities: Share with LinkedIn groups, Slack channels, or any forums that match up with the members of the different niches.
3. Link building efforts through journalist and blogger outreach
Journalists and bloggers are always in need of authoritative, referable resources. Given that, you could have the opportunity to pitch your curated content into securing topically relevant backlinks that, in turn, signal search engines on your advanced credibility.
Identify potential backlink targets: Use an app such as Ahrefs or BuzzSumo to identify journalists or publications covering stories related to your content.
Personalization of Pitches: Refer to the work done by a person and then indicate how it relates to the curated content put on their site.
Stress in value: It shall be stressed that the curated page provides one-stop reference for various insights, data points, or opinions.
4. Leverage Reciprocal Opportunities and Follow Ups
Partnerships and continual interaction can evolve a friendly, initial outreach to earned links, which are here to last! Relationships let the content built go toward accumulating trust and authority.
- Work together with contributors: An article submission, promotion, and linking arrangement that showcases your curated content are good ways for the same.
- Monitor engagement: Check the shares and interactions. Whoever has not linked back yet, shoot them an update or give them some extra value.
- Maintain relationships: Regular interaction helps in building an outstanding relationship and thus increases backlink opportunities in the long run.
Measuring Backlink Success from Curated Content
Monitoring curated content can lead to improvements in your strategies:
- Some things to keep an eye on would be backlinks, referring domains, domain authority of the linking sites, and referral traffic.
- Monitoring tools: Ahrefs, SEMrush, Moz Link Explorer, and Google Search Console.
- Adjust the strategy- focus on content type and referrals generating extensive link juice.
Conclusion
Strategic content curation is about more than just collecting links, but it’s also about turning the existing resources into something authoritative and linkable. By picking the correct content, adding advantages, visually showing the content, and further promoting it, one can attract good quality backlinks that further strengthen the domain authority and improve SEO performance.
Begin the gathering of the linkable content in the niche today, creating curated materials that contain unique insights, and observe the gradual growth of your backlink profile.